In this video and in all of their posters there is a comical element to it, the main reason for this is because it gives them character and an individual identity as well as the artists showing people who they really are. There is also shots of the band playing their instruments, it is vital especially with rock music to be seen as someone who is talented, this is the reason why they keep cutting back to the band. They are also presented as very laid back which also adds to their image as people will think of them very peaceful people, to go along with this the music is also very 'chilled' and has a very steady repetitive beat.
Many shots are used on the band whether its in posters or in a music video, they tend to be trying to show the audience every angle of them. This is probably because they want people to feel like they know them so they are more likely to keep buying their music.
The bands Props are nearly always their instruments to make sure the audience can see that they are 'real artists' and can write and produce their own music. It also makes them fit into the specific needs for this specific genre.
Their stage sets are usually quite basic, again, they like the focus to be on them so people know they can play the music they write. They sometimes have some SFX to create a more hyped atmosphere while performing as this also helps give them a reputation for being 'party animals'.
There aren't many newspaper articles on this band most likely because they stay clear of the press, however there are a few articles on them that are heavily praising their tours and concerts. This is brilliant for them as they will receive a good reputation for putting on a good show.
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