In nearly all of Katy Perry's videos she is the dominant figure, showing independence and confidence throughout the video. Her videos also tend to have a comical element to them and it usually her being the funny one. All of the videos also seem very playful as she needs to appeal to her particular audience that are going to buy her records. Her videos will also contain a lot of color again making them more appealing to her target audience. As far as posters are concerned they nearly all look the same, she always looks very girly and again very playful.
Most of the shots taken of Katy Perry are mid-shots or full-body shots. These particular shots are advertising her figure as it is a key marketing point in selling her records as young teenagers will look up to her figure and looks.
As far as props are concerned they will vary from over-sized braces to very strange dresses, which helps keep the comedy element that she incorporates into her videos within her concerts as well.
Her stage sets are usually very spectacular, she tends to have dancers, props and a lot of SFX. This is most likely down to the fact shes more of a mainstream artist which means the fans expect her to put on a good show.
Newspaper Stories- Most of the time it is very positive, however she appears almost every week in a gossip magazine. The biggest stories that came out about her were about her and Russell Brand. The fact that most of the news stories are positive helps keep up her image and popularity.
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